Campaign inputs (SoS)
Ad spend / mo
Cost per lead
Leads / mo
Avg deal value
Lead → quote
Quote → sale
Gross margin
Referral rate
Overspill
Step 0
Your current campaigns
Advertising metrics
Cost per lead
£
Leads / mo
Ad spend / mo
£
Avg deal value
£
Referral rate iThe percentage of customers that refer another customer.
%
Lead → quote
%
Quote → sale
%
Gross margin
%
Avg profit / sale
£
Overspill iWe consistently hear from clients that due to the quality of their ads, their phoneline is busier and website enquiries trend upwards.
One client tracked this and attributed an additional 60% of revenue to what we call ‘overspill’.
That overspill revenue was worth £800,000+ to them.
Our conservative estimate is that our average client sees 20% additional lead flow than we can report on.
One client tracked this and attributed an additional 60% of revenue to what we call ‘overspill’.
That overspill revenue was worth £800,000+ to them.
Our conservative estimate is that our average client sees 20% additional lead flow than we can report on.
%
AGENCY/PROVIDER MONTHLY FEES
Retainer iMonthly retainer paid to their current agency.
£
% commission iPercentage commission their current agency charges on revenue generated.
%
Fixed commission iA fixed commission you pay your current provider per job
£
Other fees iAny other monthly fees charged by their current agency — e.g. filming every 3 months at £1,500 works out to £500/month.
£
Step 1
Your campaigns (on steroids)
Cost per lead
£
Leads / mo
Ad spend / mo
£
Avg deal value iClients often see an uplift in their average order value due to our style of advertising — LET Renewables went from £9k to £14k AOV overnight.
£
Referral rate iThe percentage of customers that refer another customer.
%
Lead → quote
%
Quote → sale
%
Gross margin
%
Avg profit / sale
£
Overspill iWe consistently hear from clients that due to the quality of their ads, their phoneline is busier and website enquiries trend upwards.
One client tracked this and attributed an additional 60% of revenue to what we call ‘overspill’.
That overspill revenue was worth £800,000+ to them.
Our conservative estimate is that our average client sees 20% additional lead flow than we can report on.
One client tracked this and attributed an additional 60% of revenue to what we call ‘overspill’.
That overspill revenue was worth £800,000+ to them.
Our conservative estimate is that our average client sees 20% additional lead flow than we can report on.
%
Averages are derived from 50+ renewables clients working with Solar on steroids.
Step 2
Your forecast
Mapped scenarios based on varying progression rates.
Monthly Sales
6
▲ +0% vs before
Cost per sale
£384
▼ 0% vs now
Incl. referrals, overspill
Monthly revenue
£109k
▲ £76k / mo
Monthly gross profit
£33k
▲ £23k / mo
Your stats
Average
Best case
Ad spend & SoS fees
Lines show added monthly revenue from SoS, ramping from zero — Month 1 is setup & filming (no ads), Month 2, i.e., your first month live, can take some time to really kick into gear. Both from a lead generation & sales cycles perspective (~50%). You can expect continued volatility for the first ~3 months until we hit your second shoot, and really hit a stable state. The dashed line is your monthly cost. Hover for revenue, gross profit, ROAS and your break-even point.
Step 3
Your investment
Yes, we’re more expensive than most alternatives — so are you. This tends to be the case when you deliver far superior results. This section always includes all costs, including ad spend & our fees. You will pay nothing extra.
Monthly
Advertising Spend (to Meta)£2,500
SoS Retainer£2,000
SoS 2% Commission£1,500
Total per month£6,500
To make £0
Management fee & performance fee are subject to +VAT (not shown above). Ad spend is paid directly to Meta.
Your guarantees
Guarantee 1
Brad or Bail
Don't feel like Brad Pitt after your filming day? Bail out — 100% free of charge, fully refunded. No questions.
Guarantee 2
Close or Coast
You don't pay your second retainer until you've closed your first deal. We get paid when you get paid.
Step 4
Full breakdown
People often say “let me run the numbers”, we did that for you.
Projected return
Over 12 months, your numbers, vs ad spend, including 20% referral rate and 20% overspill via your website / phoneline
Revenue
£0
£28 for every £1 of ad spend
Gross profit
£0
£7 for every £1 of ad spend
Investment
£0
total ad spend
Based on £0 of ad spend over 12 months.